Audience Intelligence
Intelligence built
for the arts.
Audience data consultancy and insight platform designed exclusively for arts and cultural organisations.
Unique Features
Most arts organisations are rich in data and poor in insight.
Audience Intelligence exists to change that.
Unique Features
Most arts organisations are rich in data and poor in insight.
Audience Intelligence exists to change that.
Unique Features
Most arts organisations are rich in data and poor in insight.
Audience Intelligence exists to change that.
Geographic Audience Intelligence
Visualise where audiences are based, how local they are, and where your regional bookers sit. Identify clusters of loyal supporters, locate lapsed segments, and uncover areas of untapped opportunity.
Geographic Audience Intelligence
Visualise where audiences are based, how local they are, and where your regional bookers sit. Identify clusters of loyal supporters, locate lapsed segments, and uncover areas of untapped opportunity.
Geographic Audience Intelligence
Visualise where audiences are based, how local they are, and where your regional bookers sit. Identify clusters of loyal supporters, locate lapsed segments, and uncover areas of untapped opportunity.
Lead Time Analysis
Lead Time Analysis shows how early or late audiences book, by show, genre and segment, so you understand your booking curve in context.
Lead Time Analysis
Lead Time Analysis shows how early or late audiences book, by show, genre and segment, so you understand your booking curve in context.
Lead Time Analysis
Actionable suggestions from your data, without digging into spreadsheets .
Unified Social Performance Dashboard
Audience Intelligence consolidates social media performance into a single, clear dashboard — tracking reach, engagement, follower growth and campaign impact.
Unified Social Performance Dashboard
Audience Intelligence consolidates social media performance into a single, clear dashboard — tracking reach, engagement, follower growth and campaign impact.
Unified Social Performance Dashboard
Audience Intelligence consolidates social media performance into a single, clear dashboard — tracking reach, engagement, follower growth and campaign impact.
Show-by-Show Performance Intelligence
Compare what works — and why. Identify patterns across artforms. Understand programming impact. Inform future commissioning decisions.
Show-by-Show Performance Intelligence
Compare what works — and why. Identify patterns across artforms. Understand programming impact. Inform future commissioning decisions.
Show-by-Show Performance Intelligence
Compare what works — and why. Identify patterns across artforms. Understand programming impact. Inform future commissioning decisions.
Benefits
Benefits That Truly Matter to You
Practical outcomes that strengthen decisions, improve clarity and give your team the confidence to act.
Benefits
Benefits That Truly Matter to You
Practical outcomes that strengthen decisions, improve clarity and give your team the confidence to act.
Benefits
Benefits That Truly Matter to You
Practical outcomes that strengthen decisions, improve clarity and give your team the confidence to act.
Strategic Clarity
Turn complex audience data into clear, confident decisions.
Real-Time Tracking
Turn complex audience data into clear, confident decisions.
Board-Level Confidence
Deliver structured, board-ready insight with the click of a button.
Sector-Specific Interpretation
Receive insight shaped by lived experience inside arts organisations.
Joined-Up Data
Bring CRM, marketing and box office data together in one coherent view.
Joined-Up Data
Keep your analytics safe with advanced security and strong encryption.
Time Back for Your Team
Spend less time building spreadsheets and more time delivering campaigns.
Sustainable Audience Growth
Make programming and marketing decisions that grow audiences strategically, not reactively.
Who We Are
Audience Intelligence was built from inside the arts.
Audience Intelligence was founded by Alfred Mulroy, who has spent over a decade in senior leadership roles within the arts across the UK and Canada.
Who We Are
Audience Intelligence was built from inside the arts.
Audience Intelligence was founded by Alfred Mulroy, who has spent over a decade in senior leadership roles within the arts across the UK and Canada.
Who We Are
Audience Intelligence was built from inside the arts.
Audience Intelligence was founded by Alfred Mulroy, who has spent over a decade in senior leadership roles within the arts across the UK and Canada.
FAQ's
Questions, answered.
Everything you need to know before we begin working together.
FAQ's
Questions, answered.
Everything you need to know before we begin working together.
FAQ's
Questions, answered.
Everything you need to know before we begin working together.
How is this different from Power BI or Looker Studio?
Power BI and similar tools are powerful, but they require internal time, configuration and interpretation. Audience Intelligence provides configured, sector-specific dashboards with strategic interpretation built in. You don’t just receive charts; you receive context and recommendations shaped by experience inside arts organisations. It’s not just analytics software. It’s operational intelligence.
We already use Spektrix/Tessitura reporting — why would we need this?
What if our data isn’t very clean?
How secure is our data?
Is this suitable for smaller organisations?
How much time will this require from our team?
Do we need technical expertise in-house?
What kinds of organisations do you work with?
Can this help with board reporting?
What does “hybrid consultancy + platform” actually mean?
How is this different from Power BI or Looker Studio?
Power BI and similar tools are powerful, but they require internal time, configuration and interpretation. Audience Intelligence provides configured, sector-specific dashboards with strategic interpretation built in. You don’t just receive charts; you receive context and recommendations shaped by experience inside arts organisations. It’s not just analytics software. It’s operational intelligence.